īy November 2021, Shein grew from a company valued at $15 billion to one valued at $30 billion.
Moreover, the retailer's early usage of TikTok and ability to advertise viral items boosted Shein's popularity. Despite being an online retail store, Shein also opened up pop-up shops for people who do not wish to purchase online. Meanwhile, fashion influencers also displayed Shein products in haul videos alongside other well-known retailers. īy 2019, its merchandise were featured on daytime television shows in the United States with other internet businesses such as Fashion Nova and Zaful. The company began improving its supply chain, excluding vendors that provided low-quality items or photos. By 2016, Xu gathered a team of 800 designers and prototyp makers that manufactured Shein-branded clothing. The firm's name changed again in 2015 from "Sheinside" to "Shein," claiming that it needed a name that was simpler to remember and easy to find online. Within the same year, it acquired Romwe, another Chinese e-commerce shop. Two years later, in order to become a fully integrated retailer, Shein began to develop its own supply chain system. In 2014, Shein acquired Romwe, a Chinese e-commerce retailer, making it a "fully integrated retailer." By 2016 the company had 100 employees, and had already established their headquarters in Guangzhou, China. In 2012, the company began using social media marketing by collaborating with fashion bloggers for giveaways and advertising items on Facebook, Instagram, and Pinterest. Shein made their products available in Spain, France, Russia, Italy, and Germany in the early 2010s as well as selling cosmetics, shoes, purses, and jewelry, in addition to women's clothing. However, it functioned similarly to a drop shipping firm, which sells items directly to international customers through third-party wholesalers.
Shein had no involvement in the design or production of the garments. The company acquired its items from Guangzhou's wholesale clothing market, which is a central hub to many of China's garment manufacturers and markets. The website was registered in March 2011 and advertised itself as "a worldwide leading wedding dress company", although it sold general womenswear too. It was founded in China in 2008 by entrepreneur and search engine optimization marketing specialist Chris Xu. Online retail shop Shein was originally named ZZKKO. According to Bloomberg Businessweek and others, SHEIN's business model has benefitted from the China–United States trade war. In recent years, the company has found itself in the middle of several controversies including trademark disputes, tax evasion, human rights violations, and health and safety concerns. The company was valued at $100 billion after a funding round in April 2022. Based in China and shipping across 220 countries, SHEIN is the world's largest fashion retailer, as of 2022.
Currently the company is not involved in clothing design and manufacturing, and instead obtains its products from the wholesale clothing market in Guangzhou. In its early stages, SHEIN was considered more of a drop shipping business than a retailer. The company is known for its affordably priced apparel. It was founded in 2008 by Chris Xu in Nanjing, China. Shein ( / ˈ ʃ iː ɪ n/ SHEE-in styled as SHEIN Chinese: 希音 pinyin: Xīyīn) is a Chinese online fast fashion retailer. Nanjing Lingtian Information Technology Co., Ltd